Hyundai Motor UK Limited (“Hyundai”) takes the privacy of your information very seriously. To ensure you are fully informed and to adhere to current legislation, this policy is deigned to inform you about:

• How we collect and process your information
• Why we collect your information and
• What rights you have

We may vary this policy from time to time and the latest  version will be that published on this website Hyundai.co.uk Through the policy, the words 'we' and ‘us’ refers to Hyundai Motor UK Ltd, unless otherwise indicated. This policy is current as of 25^th May 2018.

You may submit personal information about yourself (for example your name and email address etc.) in order to receive or use services. When we collect this information, we will only do so over a secure connection. The information we collect will also vary depending on the services you are requesting from us – for example the sending of a brochure or the booking of a service. Any additional future use by Hyundai of your personal data will be determined by your responses to the questions you are asked at the time your data is captured. These future communications may include marketing materials, reminders of servicing requirements and warranty reminders.

You should also know that we might record telephone calls for staff training and evidential purposes.

All your information will be protected and only used by Hyundai Motor UK Ltd., our authorised dealers and authorised repairers. You can rest assured that we will never pass your data to a third party for their own use.

When you book a service or test drive, you will be given the opportunity of selecting the dealer with whom your details will be shared. Your details will then be passed to the appropriate dealer and they will contact you directly.

Under current legislation, you have many rights in respect of how we hold and use your data.

You have the

• Right to know why we collect your data
• To ask for a copy of the information we hold on you
• The right to correct any inaccuracies
• The right to restrict how we process your data or to be forgotten
• To ask us to stop processing your data
• In addition, to know if we use any profiling or automated decision making with your data

If you provide us with consent to send future communication through various channels but later change your mind, you can always easily change your preferences by:

• Visiting our preference centre
• Calling us on 0800 981 981
• Unsubscribing from specific communications, for example email or SMS

Please note if you utilise any of these methods to request no further communication from Hyundai, we will adhere to your request but we will still send any contractual, statutory or safety recall notices to you.

You have the right to complain about the way we have used your data. If this is the case, please contact our Data Protection Officer using the address or email below.

When you visit our web pages, we will download to your computer some data to be stored on your computer’s web browser called a 'cookie'. This helps us personalise your web experience and remember you when you return and want to continue with your most recent activity. Please view our cookies page https://www.hyundai.co.uk/cookies/cookie to see full details of what cookies we use on the site, what these are used for and for how to disable them. We may also collect information using Web Beacons, which serve a similar purpose.

Our cookies and Web Beacons provide us with non-personal statistical information about what you do on the website, for example: the duration of time a page was viewed, common paths taken through the site, data on screen settings and other general information. We may also collect information about what other websites you visit after ours. We use this data to improve the services on our site and to improve your experience of using our website.

If you are 16 or under you must have permission from a parent or guardian before you give us personal information. If we find that we have received information from you without the appropriate consent, we reserve the right to cancel all transactions and services and remove all personal data that you have supplied. You will be able to re-submit the information when you have the required permission.

Our websites may contain links to other sites outside the group. Neither Hyundai Motor UK Ltd, nor its group companies, is responsible for the privacy and security of these sites. This privacy policy applies only to Hyundai and its group companies.

Hyundai Motor UK Limited.

The registered address is
728 London Road
High Wycombe
HP11 1HE

The company number is 05446560, and the registration number with ICO is Z9106478.

Our Data Protection Officer can be contacted via dpo@hyundai.co.uk or at the address above.

✚ Processing purposes

Why we hold your data?

✚  Request Access/Correcting your data

You can request a copy of your data or amend the information that we hold on you if it is incorrect.

✚ Restriction of processing

If you want to restrict how we process your data

✚ Automated decisions and profiling

What profiling activities we may undertake and automated decisions we might make based on your data

✚ ‘Right to be forgotten’

If you want us to remove your data

✚ Legal basis

The legal basis for us holding and processing your data.

✚ Recipients

Who in Hyundai gets to see your data?

✚ Transfers

Where we send your data within Hyundai and authorised dealers and repairers

✚ Retention

How long we keep your data

✚ Legitimate Interest

On what basis of legitimate interest are we collecting your data.

Your data will be processed for the following purposes:

• Sales of product and services to customers
• Maintaining our records
• To send out service messages
• Customer analytics and suppression
• Legal or Enforcement
• Call recording for training and evidential purposes
• Additionally, in line with regulations, if you have consented to marketing communications or after a suitable balancing assessment is undertaken is our legitimate interest to send you communications, data will be processed to send you those communications

You may gain access to the data we hold on you by making a Subject Access Request (SAR). If you believe any of the data we hold about you is incorrect or being misused, or want further information you may contact us. You can make a SAR or inform us about data issues by contacting our call centre on 0800 981 981, emailing dpo@hyundai.co.uk or writing to us at:

Data Protection Officer, Hyundai Motor UK Ltd, 728 London Road, High Wycombe, Buckinghamshire, HP11 1HE.

To keep the data we hold as accurate as possible in line with regulations, we may use third party sources of information to correct information held on our databases, such as when you move house or when your Postcode changes. The sources we employ include: Mortascreen, The Bereavement Register (TBR), GAS Goneaway, National Change of Address (NCOA Track), Mailing Preference Service (MPS) and Mosaic for profiling.

You are able to write to us and ask us to restrict the processing we perform with your data. Where we do not have a legal obligation to continue the processing, we will implement your request or, if we are legally obliged to continue, (such as honouring warranties or enabling product recalls) we will explain why we are unable to restrict the processing.

Automated decision-making is only used when confirming your eligibility for any financing arrangements through Hyundai Finance during the purchase of a new or used vehicle and for the purchase of aftersales products.

Profiling is used within the marketing communication to make sure any offers or information we send is relevant to you. 

You have the right to ask us to remove your data from our central database. If still own a Hyundai car then we will need to retain your data under certain legal obligations in order to communicate with you (for example in the event of a safety recall). If you do not own a vehicle and there are no other valid reasons for retaining your data for processing, your personal data will be deleted within one month from the receipt of your request.

Your data (contact details, vehicle details, purchase intentions, reminders you set etc.) will be collected and processed under the following legal bases.

• Requests for information, brochures, test drives etc. – your consent to allow us to fulfil your specific request
• Call recording – our legitimate interest for training and evidential purposes
• For the general and future use of your data we will be processing your data under our legitimate interest. We will send marketing communications where you have given consent to the data being used or where, after an appropriate balancing assessment, it is in our legitimate interest to do so, depending on the channels used (i.e. email, SMS, phone, post etc.) in line with prevailing data protection legislation
• For a new purchase or request for service – completion of a contract
• Service messages and contractual documentation are sent as part of our contractual obligations to you or under our legitimate interest
• Research activity we might undertake is covered by our legitimate interest. Any data collected may be used to inform the content of our marketing communications but, as above, we will only communicate where you have given consent to the data being used or where, after an appropriate balancing assessment, it is in our legitimate interest to do so depending on the channels used (i.e. email, SMS, phone, post etc.) in line with prevailing data protection legislation.

We may process your personal data for our legitimate business interests. Examples of this include: data analytics, direct mail, phone calls, research and improving our services. When we process your data for our legitimate interests, we will always ensure it is necessary, targeted and proportionate to the purpose. We balance the benefits to you against those of our business to make sure we are compliant with data protection legislation and that we are not causing any harm or distress.

The following types of people may have access to your data depending on their role within our business and the type of data being stored.

• Hyundai Motor UK Employees
• Authorised  dealers and authorised  repairers
• Police forces
• Suppliers to Hyundai UK (such as data processors, contact centres etc.)

We keep the data you give us for differing lengths of time depending on what data it is and the reason for its collection.

We keep the data you give us for differing lengths of time depending on what data it is and the reason for its collection.

• Enquiry data from non-vehicle owners – to fulfil your initial enquiry and for three year afterwards from your last engagement with us
• “Contact us” enquiry – until the enquiry case is closed and for three years afterwards from your last engagement with us
• Customers (i.e. vehicle owners) – for twelve years in line with our anti-corrosion warranty period and for three years afterwards from your last engagement with us
• ‘Lapsed’ customers – for three years after the sale of your Hyundai vehicle
• Where you are a newsletter subscriber only – until you unsubscribe from our newsletter
• For competition entrants only (if you do not also fall into a different category listed above) – for winners, whilst any post competition marketing that features winners is underway and after that we will retain minimal records to confirm who winners were. For non-winners we will hold records for three months after the end of the competition is complete

Where we pass data to our secure data processors (e.g. to fulfil your brochure requests), unless there is an on-going need for them to hold and process that data on our behalf, data will be deleted from their systems after four months.