The information we collect and when
Keeping your information accurate
How we use your information
Who we might share your information with
Automated decision making and profiling
Hyundai UK and Social Media
How long we keep your information for
Your rights over your information
How to contact us
Throughout this policy, the words “we” and “us” refer to Hyundai Motor UK Ltd unless otherwise indicated.
We only collect information that we know we will genuinely use, and in accordance with applicable data protection legislation. We collect information voluntarily from you, as well as under statutory and contractual requirements, and also from authorised Hyundai dealers and repairers and from other third parties. The types of data we collect include:
We will also access personal data held in the DVLA database of drivers to confirm the registered keeper of drivers in the event that a Hyundai vehicle is subject to a recall.
If you use our Tomorrow’s Journey extended test drive service, in addition to the above, we will also collect the following telematics information:
If you use our MOCEAN subscription service, in addition to the above, we will also collect the following information:
We also offer you the option to access our MOCEAN service with Google Sign in. Google Sign in is a service of Google LLC., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By using this Sign in with Google button on our Mobility Platform, you have the option to register or login using your Google user data. Google will share your name, email address, language preference, and profile picture with our Mobility Platform. Only if you give you consent in your Google Account prior to the registration and subject to a notice about the sharing of data by Google will HMUK receive your Google user data.
The Google sign in is managed by Google and more information about how your personal data is processed can be found here.
We will always let you know when there is a statutory or contractual requirement or obligation for you to provide us with your personal information for us to provide services and products to you. In all other circumstances, you are under no statutory or contractual requirement or obligation to provide us with your personal information.
The legal basis for processing your data is based either on your specific consent; performance of a contract; compliance with a legal obligation; or our legitimate interest that we will have stated at the point the information was initially provided. We will not store, process or transfer your data outside the parties detailed above unless we have an appropriate lawful reason to do so.
HMUK has a legitimate interest in processing personal data to provide products or services to our customers which include responding to queries, issues or complaints as well as conducting analysis to tailor our products and offering to our customers.
To keep the personal information we hold as accurate as possible in line with regulations, we may use third party sources of information to correct the information held on our databases, such as when you move house or when your postcode changes. The sources we employ include Mortascreen, The Bereavement Register (TBR), GAS Goneaway, National Change of Address (NCOA Track), Mailing Preference Service (MPS) and Mosaic for profiling.
We may, in further dealings with you, extend this information to include your purchases, services used, and subscriptions, records of conversations, and agreements and payment transactions.
We may use your personal information for a number of purposes including:
Providing customer services to you
Making available our products and services to you
Personalising your buying experience
Asking for your feedback
For security and legal reasons
Maintaining Hyundai UK’s records
If you use our Tomorrow’s Journey extended test drive service, we may use your information for the following purposes in addition to the above:
If you use our MOCEAN subscription service, we may use your information for the following purposes in addition to the above:
We may share your personal data with organisations who carry out activities on our behalf in the following circumstances:
If you use our MOCEAN subscription service, in addition to the above, we may also share your personal data with organisations who carry out activities on our behalf in the following circumstances:
We may also share your information with other organisations in the following circumstances:
We will send you relevant offers and news about our products and services in a number of ways, including by email and SMS, but only if you have previously consented to receive these marketing communications. When you register with us, we will ask if you would like to receive marketing communications, and you can change your marketing choices at any time, either online, over the phone or in writing.
If you wish to amend your marketing preferences, you can do so by visiting the preference centre on our website, or alternatively by calling us on 0800 981 981. You can also unsubscribe from specific communications, for example, email or SMS.
If you use our MOCEAN subscription service, we will use automated decision making to help us understand if you meet our financial and eligibility criteria for the service. The automated decision making uses personal information which you provide to us and third party information, such as your credit score which is provided by TransUnion.
We may also use personal information which you provide to us or which we have collected from your interactions with us to personalise and improve your Hyundai experience.
When using our websites or mobile applications, you may be able to share information through social networks like Facebook and Twitter. For example, you may ‘like’, ‘share’ or review our services. When doing this, your personal information may be visible to the providers of those social networks and/or their other users. Please remember that it is your responsibility to set appropriate privacy settings on your social network accounts so you are comfortable with how your information is used and shared on them.
We retain a record of your personal information in order to provide you with a high quality and consistent service. We will always retain your personal information in accordance with applicable data protection legislation, and never retain your information for longer than is necessary unless otherwise required by law. For customers, your data will be stored for a period of 6 years after the end of any warranty period, at which point if we not heard from you we will cease processing the data; For MOCEAN subscribers, your data will be stored for a period of three years after your subscription service ends; For newsletter subscribers, we will continue to process your data until you unsubscribe from our newsletter; For any lapsed customers, we will process your data for 6 years after you no longer own the vehicle unless we have had heard from you during that time; and For prospects, if we do not hear from you for 6 years and 3 months after our initial contact with you we will cease processing your data.
Data security is of great importance to Hyundai. To protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure your collected data.
We take technical and organisational security measures to protect your information including:
Right to access your personal information
You have the right in many circumstances to access the personal information that we hold about you by making a request. This is sometimes termed a ‘Subject Access Request’.
Right to correct your personal information
If any of the personal information we hold about you is inaccurate or out of date, you may ask us to correct it.
Right to stop or limit our processing of your data
You have the right to object to us processing your personal information if we are not entitled to use it anymore, if you would no longer like us to process your information for direct marketing purposes or if we are using your personal information for automated decision-making purposes. You may also have the right to have its processing restricted in certain circumstances.
Right to erasure
You have the right to have your personal information erased by Hyundai in specific circumstances.
Right to portability
You have the right to ask us to share your personal information to another organisation.
If you would like to exercise any of your rights, please contact us as set out below in the ‘How to contact us’ section. For all rights, we will ask for proof of your identity and sufficient information about your interactions with us that we can locate your personal information and take action as requested.
For more information about your privacy rights
The Information Commissioner's Office (“ICO”) regulates data protection and privacy matters in the UK. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers such as ourselves are available publicly. You can access them here.
You can make a complaint to the ICO at any time about the way we use your information. However, we hope that you would consider raising any issue or complaint you have with us first. Your satisfaction is extremely important to us, and we will always do our very best to solve any problems you may have.
If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy or the way in which your personal information is processed, please contact us by one of the following means:
By email: email@example.com
By post: Birchwood Building, Springfield Drive, Leatherhead, Surrey KT22 7LP.
This policy was last updated on 28 July 2021.