Sponsorship

In 2002 Hyundai teamed up with FIFA to become an Official Partner of both the FIFA World Cup ^TM  and UEFA European Football Championships^TM. We’ve shared brilliant football moments with fans in places like Korea, Japan, Portugal and South Africa. And in 2014 we’ll be at the world’s biggest party in Brazil. But our love for the beautiful game goes deeper than providing team buses and perimeter boards. 

For Euro 2012 we introduced Team Hyundai – some of the brightest young European football stars, who represented Hyundai as ambassadors as well as their own national teams during the Championship. Each player showcased his individual talents and his own unique take on the beautiful game. 

As part of our New Thinking philosophy, we believe sponsors can give more to the game and those who love it. While we share the passion of fans, we also know football can be a real force for positive change in the community. It’s about bringing people together to share brilliant moments and helping communities at all levels.

During Euro 2012, Hyundai pledged €250,000 to support the work of streetfootballworld. Streetfootballworld supports a network of organisations across Europe that use football as a tool to enable disadvantaged young people to develop life and employability skills. The donation will fund a pan-European initiative - led by streetfootballworld – which involves five local organisations from five countries, with Street League as the implementing partner in the UK.

Daniel Sturridge, Team Hyundai ambassador and Liverpool and England star, travelled to visit a Street League Academy in Wandsworth, London to meet players and share stories before handing over a cheque for €50,000 on behalf of Hyundai UK. Find out more about www.streetfootballworld.org and www.streetleague.co.uk.

While Hyundai actively supports local initiatives, in 2010 we extended this support to both communities in the UK and South Africa with grass roots football schemes.

With assistance from ex-England star John Barnes, our dealers brought the World Cup to their local area with families trading old footballs for new ones. Usable footballs were sent to our partner charity SOS Africa who flew them - along with over 5,000 new balls - to South Africa where they brought the World Cup to the townships. And the unusable balls were recycled. 

With your help, we were also able to send a further million balls to underprivileged children in Africa to enhance and support youth education.

How? We sent one ball for every Hyundai sold until the millionth customer drove away in their new car.

All of which proves just how powerful our New Thinking is. It opened us up to New Possibilities that took us back to the grassroots. And enabled us to help and enhance the lives of people in ways traditional corporate sponsorship alone can't do.