Hyundai Partners with Mercury Prize
Hyundai Motor embarks on its second year as the title partner of the Mercury Prize with the announcement of the shortlisted 12 albums on July 27th.
David Pugh, Hyundai Motor UK Marketing Director, said 'After an exciting first year of our title partnership with the Hyundai Mercury Prize, we are looking forward to seeing what surprises the 2017 shortlist will produce. Hyundai Motor is very proud to support innovation in British music and we're looking forward to celebrating with all the shortlisted artists at this year's Awards Show.'
To promote the award and celebrate innovation in British and Irish music, Hyundai will be releasing a variety of exclusive interviews, performances and supporting content featuring Hyundai Mercury Prize shortlisted artists between now and the award night. The “Find Your Rhythm” campaign will explore the process of creation and innovation; the places and processes that creators need to turn great ideas into great work.
David Wilkinson, Mercury Prize Chairman said ‘The judges spend several months listening to over 200 albums entered for this year’s Hyundai Mercury Prize and then meet to decide on the 12 ‘Albums of the Year’. It’s been an exciting year for UK music – so it’s going to be tougher than ever for them choosing the 12 albums. After last year’s successful event we’re looking forward to an equally diverse and eclectic shortlist being announced on 27 July.’
The Hyundai Mercury Prize recognises and celebrates the ‘Albums of the Year’, establishing a reputation for highlighting the work of both exciting emerging talent and more established bands and artists. The shortlist of 12 ‘Albums of the Year’ is chosen by an independent judging panel and recognises artistic achievement across a range of genres. Albums by British and Irish artists with a UK release date between 30 July 2016 and 21 July 2017 are eligible for the 2017 Prize.
The 2017 Awards Show will take place on September 14th at the Eventim Apollo in Hammersmith.